Read about: Biraja Rout – From IT Professional to Burger Entrepreneur
The remarkable journey of Biraja Rout, an IT professional who defied limited funds to establish his successful food business, has been witnessed in Bengaluru, often referred to as the hub of startups and a dreamland for entrepreneurs. A restaurant chain called Biggies Burger was founded by Rout, shifting from the IT industry to the food sector, and it has now reached an impressive valuation of Rs 100 crore.
From IT Professional to Burger Entrepreneur
At the age of 21, when Rout relocated to Bengaluru for a job at Infosys, his love affair with burgers began. The first bite of a delectable burger proved to be a life-changing experience for him.
To Rout, a burger was more than just a snack; it represented a complete meal, fulfilling all the nutritional requirements of a body. The idea of establishing a restaurant chain dedicated to delivering fresh grilled burgers to Indian consumers was conceived by him, inspired by this realization. With an initial investment of just Rs 20,000, Rout took the bold step of quitting his job at Infosys and launching Biggies Burger.
Rout clearly recognized the gap in the market for a home-grown Indian brand renowned for its burgers. Currently, the satisfaction of their craving for a juicy burger by many people in India relies on foreign brands like McDonald’s and KFC. However, Rout’s innovative venture, Biggies Burger, was introduced, changing the scenario, gradually started to change this scenario.
To gain expertise in the art of burger making, Rout turned to YouTube tutorials, leveraging the power of online learning. Initially, he set up a small kiosk in Bengaluru, where he sold his burgers on weekends while continuing to work his regular 9-to-5 job during the weekdays. The humble kiosk was transformed into a full-fledged store due to the advantageous strategic location near the Infosys office, and the growing demand.
What began with a modest investment of Rs 20,000 has now evolved into a massive enterprise, with Biggies Burger reporting an impressive revenue of Rs 100 crore. Biraja Rout’s next objective, buoyed by this success, is to expand Biggies Burger into Tier 2 and Tier 3 cities, tapping into new markets and spreading the brand’s presence. Aiming for a revenue of Rs 200 crore, the business is envisioned by Rout to reach new heights with this expansion.
The spirit of Bengaluru’s startup ecosystem is exemplified by the journey of Biraja Rout, transitioning from an IT professional to a successful entrepreneur. The power of passion, resourcefulness, and determination in transforming a simple idea into a thriving business is showcased by Rout’s journey from an IT professional to a successful entrepreneur. As Bengaluru continues to foster innovation and entrepreneurial growth, aspiring entrepreneurs looking to make their mark in the vibrant startup landscape of India find inspiration in stories like Rout’s
How big is the brand today?
Biggies Burger has grown to become India’s largest and most beloved homegrown burger brand, boasting a presence in 28 cities and 14 states. A dominant player in the QSR industry, the brand takes pride in its network of over 130 stores, which serve delicious grilled burgers to a wide range of customers nationwide. Recently, Biggies Burger ventured into the café segment by launching India’s largest burger café in Bengaluru. The brand aims to expand its café model by adding more stores in the near future.
Reaching a major milestone in its growth, Biggies Burger currently has a revenue of 100 Crores ARR and aspires to achieve a 100 Crores revenue by the end of the current financial year. The brand has set a target of expanding its network of stores to 350 by 2024.
However, beyond the numbers and locations, the Biggies Burger brand values the love and trust it has garnered from its customers over the years. With over 50 lakh burgers sold to date, the brand’s success serves as a testament to the quality and taste it consistently delivers.
Success Mantra & Revenue Strategy
The success mantra of our brand revolves around our commitment to quality, innovation, and customer satisfaction. Our focus lies in delivering the best dining experience to our customers by emphasizing the use of finest ingredients, employing meticulous cooking techniques, and offering a menu that caters to their preferences. Consistency in taste and service across all our outlets is of utmost importance, ensuring that every customer leaves with a sense of fulfillment.
When it comes to our revenue strategy, we adopt a multifaceted approach. This involves various elements such as expanding our store network, venturing into new markets, implementing effective cost management practices, and leveraging technology to enhance operational efficiency and elevate the overall customer experience. By combining these strategies, we aim to drive revenue growth and maintain our position as a leading brand in the industry.
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